THE PROJECT
Anywear Underwear Company is a male-focused underwear brand that focuses on creating affordable, fashionable, and comfortable underwear while promoting body positivity and diversity with male identified individuals, primarily targeting the ages of young adult men. This project started due to my own passion of pushing and embracing body positivity after struggling and overcoming my own body weight issues and insecurities. I also wanted to create a company that would shine a light on the underrepresented and neglected boy and mental health issues of the male population while also being a beacon of support and acceptance.
THE GOAL
To create a diverse yet simplistic brand identity that is easily
recognizable and relatable to any male identifying persons
using clean, minimalistic design, with a bold, eye-catching color. The brand would focus on showcasing a multitude of male bodies of all shapes, sizes, colors, sexual identities, and gender performance.
recognizable and relatable to any male identifying persons
using clean, minimalistic design, with a bold, eye-catching color. The brand would focus on showcasing a multitude of male bodies of all shapes, sizes, colors, sexual identities, and gender performance.
"Cause you're beautiful. Like no other"
— George Michael "Flawless"
THE DEVELOPMENT
The development process began with the design of the logo and mark. I wanted to create a logo that would simple enough to be replicated onto garments but, still be eye-catching and memorable while standing out from contemporary underwear brands on store shelves. Ultimately, I settled on the final design, simply the word 'ANYWEAR' with the 'W' stylized into a buttocks using curved lines to contrast the sharp geometric shapes of the other characters and adding a striking red line above to complete the illusion of a pair of underwear. The shape it self functions as both a mark and something that causes the view to have intrigue while also knowing exactly what this brand is selling.
THE EXECUTION
