Creating a unique and impactful brand
The goal with the materials created here are to create a unique and impactful brand that gives the university its own voice. As a new university in a system and area with longstanding and well known schools, UNT Dallas strives to make itself known and separate itself from its sister school UNT.
Elevator Door Wraps and Interior Signs
These were designed to showcase university students and bring notice the the values of the university.
ON the move: university newsletter
A quarterly newsletter that provides a summary of the events, updates, and changes that have happened at the university throughout each semester. These newsletters are then distributed to the Board of Regents of the university where they are met with acclaim.
University digital advertisements
Multiple digital ad campaigns have been created to be shared as a part of Google Ads, email, online publications, and specialty websites and apps. With the primary goal of these ads being to increase student enrollment and awareness of UNT Dallas, these ad campaigns have lead to record breaking numbers of enrollment and engagement. For instance, the ads for Trailblazer 360 Preview Day lead to a 214% increase in potential students.
University PRINT advertisements
Featured frequently in higher education and prominently in the local news publications in the DFW, the ads created for UNT Dallas have let to ever increasing enrollment numbers and strengthening the brand of the UNT Dallas.
University Billboard advertisements
Prominently featured throughout the DFW metroplex. These billboards have managed to catch the eye of many a passerby.
