THE PROJECT
Those that will inherit the world should have the loudest voice. The Political Fight Night 2016 campaign is a voting ad campaign targeted towards the younger demographic of voters, primarily aged 18–24 to encourage them to go out and vote for their preferred party. Combining the political parties' mascots and colors with the look and appeal of a modernized vintage boxing poster, the campaign aims to bring the excitement and vigor brought to boxing and other sporting events to the polls.
THE GOAL
To create a multi-piece poster campaign that engages young followers of both of the major political parties in an unbiased and far manner. To produce posters that would be eye-catching and impactful while displayed in major cities.
THE DEVELOPMENT
The initial development of this campaign started with looking for media that youth find exciting with initial concepts pulling primarily from video games, comics, manga, and anime. This further evolved into real-world thrilling entertainment such as MMA fighting, wrestling, and boxing. As a personal fan of the look and feel of vintage boxing posters this was the chosen direction while also incorporating the bright colors and stylization found in comics and cartoons.
THE EXECUTION
