THE PROJECT
Reduce. Reuse. Recycle. Reprint. This poster campaign was created for customers of Green Paper Company to not only receive functional examples of their products but to also push their core value of using recycled paper for majority of their processes and their encouragement to send back unused customer paper and reusing it.
THE GOAL
To create a multi-piece campaign consisting of various different designs all centered around holidays or events that focus on eco-focused holidays such as Arbor Day or National Recycling Day. The campaign should feature multiple pieces of collateral to show the diversity and uses of the paper while also giving customers things to share and spread around.
THE DEVELOPMENT
Originally just starting from a passion to create a poster for Arbor Day, this project was further developed into a full scale campaign with an associated brand to further flesh out the brand.
The Execution
